Política de privacidad

Last updated: August 14, 2026

This Privacy Policy describes how PureSwishes ("we", "us", "our", or the "Company") collects, uses, processes, retains, and discloses your Personal Information when you visit, browse, create an account, make a purchase, or otherwise engage with our website and related services (collectively, the "Services").

PureSwishes operates an international ecommerce store specializing in sports training gear, basketball return equipment, and related athletic products. We offer worldwide shipping to customers across the globe, with major operations serving North America (including the United States, Canada, Mexico, and Puerto Rico), the European Union, the United Kingdom, and international territories.

Our store and underlying infrastructure are hosted and powered by Shopify Inc., which enables us to provide our Services and facilitate global transactions.

For the purpose of applicable data protection laws (including the General Data Protection Regulation (GDPR) and the UK Data Protection Act), PureSwishes acts as the Data Controller of your personal data, except where Shopify or third-party service providers process personal data independently as described herein.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you understand and agree to the collection and use of your information as described in this policy.

1. PERSONAL INFORMATION WE COLLECT

"Personal Information" means any information that identifies, relates to, describes, or can reasonably be linked to an individual. We collect information across the following categories:

A. Information You Provide Directly:
- Customer Identifiers: Full name, billing address, international shipping address, email address, and contact telephone number.
- Order & Commercial Information: Products viewed, items placed in your cart, items added to wishlists, transaction records, order history, return and refund requests, customs clearance declarations, and product reviews.
- Account Information: Username, password, security questions, account settings, and communication preferences.
- Financial & Payment Information: Credit card, debit card, digital wallet details (e.g., Apple Pay, Google Pay, PayPal, Shop Pay, Klarna), transaction confirmations, and payment methods. All payment card details are encrypted and tokenized directly by PCI-DSS compliant payment gateways; we never store raw credit card numbers on our servers.
- Customer Communications: Any emails, messages, photos, or videos you provide when contacting our customer support team.

B. Information Collected Automatically:
- Device & Technical Data: IP address, unique device identifiers, browser type and version, operating system, network connection, time zone, and language settings.
- Usage & Activity Data: Pages visited, clickstream history, time spent on pages, search queries, referring/exit URLs, and interaction with on-site elements.
- Cookies & Tracking Technologies: Cookies, pixels, web beacons, and tag managers used for essential site functions, performance analytics, and targeted advertising.

C. Information from Third Parties:
- Dropshipping & Supply Chain Partners: Tracking numbers, customs status, and delivery confirmation updates from manufacturers, warehouses, and freight handlers worldwide.
- Marketing & Analytics Partners: Data from advertising networks (e.g., Meta, Google, TikTok) and Shopify Audiences regarding demographic preferences and advertisement interactions.

2. LEGAL BASES FOR DATA PROCESSING (EU / UK / INTERNATIONAL)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or other jurisdictions requiring a legal basis, we process your personal data under the following lawful grounds:
- Performance of a Contract: To process orders, coordinate dropshipping fulfillment, arrange international delivery, handle returns, process refunds, and communicate order updates.
- Legitimate Interests: To improve store performance, prevent fraud, secure our website, analyze shopping trends, and display relevant advertising.
- Legal & Regulatory Compliance: To maintain corporate financial and tax records, calculate applicable sales taxes/VAT, comply with customs rules, and respond to legal proceedings.
- Explicit Consent: Where you have provided express consent (such as opting into marketing emails/SMS or accepting non-essential cookies). You can withdraw your consent at any time.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use Personal Information for the following business and commercial operations:
- Order Fulfillment & Global Delivery: Transmitting customer names, shipping addresses, phone numbers, and product details to dropshipping suppliers, global warehouses, and shipping carriers to pack, ship, and deliver your products anywhere in the world.
- Customer Care & Transaction Management: Sending order confirmations, shipment tracking numbers, return authorizations, defect resolutions, and answering support inquiries.
- Fraud Detection & Payment Security: Verifying checkout transactions, assessing risk profiles, and protecting our platform from fraudulent, unauthorized, or illegal activities.
- Targeted Marketing & Advertising: Serving tailored advertisements across search engines and social media networks (such as Google, Meta, and TikTok), and sending newsletters or promotional promotions (where permitted).
- Analytics & Store Improvement: Measuring website traffic, optimizing checkout flow, and assessing product demand across different global markets.
- Legal & Regulatory Compliance: Complying with statutory accounting rules, customs and cross-border shipping laws, and enforcing our terms of service.

4. DISCLOSURE OF PERSONAL INFORMATION (DROPSHIPPING & THIRD PARTIES)

To fulfill your orders and operate our store globally, we disclose personal data to trusted third parties under strict confidentiality and data protection standards:

A. Dropshipping Suppliers, Manufacturers & Logistics Providers:
Because we operate a global dropshipping fulfillment model, your order details (recipient name, delivery address, phone number, and items purchased) are securely shared with our authorized manufacturers, international fulfillment centers, and third-party logistics (3PL) partners to prepare, package, and dispatch your goods.

B. Shipping & Postal Carriers:
Your shipping data is shared with global and regional couriers (e.g., USPS, DHL, FedEx, UPS, PostNL, Canada Post, and other local postal operators) to deliver packages and provide end-to-end tracking.

C. Platform & Payment Service Providers:
- Shopify Inc.: Provides our core ecommerce infrastructure, checkout systems, and hosting.
- Payment Processors: Authorize and settle transactions securely (e.g., Stripe, Shopify Payments, PayPal).
- Customer Service & Email Systems: Manage customer communication and email dispatch.

D. Marketing & Analytics Networks:
We share data with advertising partners like Meta (Facebook/Instagram), Google, and TikTok to deliver relevant ads based on browsing behavior and measure campaign performance.

E. Legal, Regulatory & Corporate Disclosures:
We may disclose information to government authorities, law enforcement, or customs officials if required by law, subpoena, or to protect the safety, property, or legal rights of our business, our customers, or the public.

5. INTERNATIONAL DATA TRANSFERS

Because we serve customers worldwide and work with suppliers, servers, and logistics partners across multiple continents (including North America, Europe, and Asia), your Personal Information may be transferred to, stored in, and processed outside your home country.

When transferring personal data out of the European Economic Area (EEA), United Kingdom (UK), or Switzerland to jurisdictions without an adequacy decision, we ensure appropriate data safeguards are in place, including European Commission Standard Contractual Clauses (SCCs) and equivalent UK international transfer mechanisms.

6. RELATIONSHIP WITH SHOPIFY

Our store is powered by Shopify Inc. Shopify processes personal data on our behalf as a data processor, and independently as a data controller in certain instances (for example, to operate Shop Pay accounts or manage fraud detection across the Shopify merchant network).

To learn more about how Shopify collects and processes data, or to exercise privacy rights regarding data held by Shopify, please review the Shopify Privacy Policy (https://www.shopify.com/legal/privacy) and visit the Shopify Privacy Portal (https://privacy.shopify.com/).

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, tracking pixels, and local storage to operate our store:
- Strictly Necessary Cookies: Essential for basic operations such as account logins, shopping cart maintenance, and secure checkout.
- Analytics & Performance Cookies: Collect aggregated data on website traffic, page performance, and visitor interaction.
- Advertising & Targeting Cookies: Track online activity to display relevant advertisements across third-party websites and measure marketing campaigns.

Opt-Out Signals & Global Privacy Control (GPC):
You can configure your browser to reject cookies or delete saved cookies. Furthermore, if your browser transmits an opt-out preference signal like the Global Privacy Control (GPC), we recognize it as a valid opt-out request for targeted advertising cookies on that specific device/browser.

8. DATA RETENTION & SECURITY

A. Data Retention:
We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected:
- Purchase & Transaction Records: Retained for up to 7 to 10 years to comply with statutory commercial, tax, customs, and accounting laws.
- Customer Support Inquiries: Retained for up to 2 years to ensure support continuity and resolve potential product or return issues.
- Marketing Data: Retained until you unsubscribe or withdraw consent.

B. Data Security:
We implement technical and organizational measures to safeguard your information, including SSL/TLS encryption for all checkout and account data. However, no internet-based data transmission or electronic storage method is completely impenetrable. You are responsible for keeping your login credentials confidential.

9. REGIONAL PRIVACY RIGHTS & CHOICES

Depending on your jurisdiction, you may have specific rights regarding your personal data:

A. European Union / EEA & United Kingdom (GDPR / UK GDPR):
- Right of Access: Obtain a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure ("Right to be Forgotten"): Request deletion of personal data, subject to statutory retention requirements (such as tax laws).
- Right to Restrict Processing: Request limits on how we process your data.
- Right to Data Portability: Receive your personal data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or direct marketing.
- Right to Lodge a Complaint: File a complaint with your local Data Protection Authority. In the Netherlands, you may contact the Autoriteit Persoonsgegevens (https://autoriteitpersoonsgegevens.nl).

B. United States State Privacy Laws (CCPA / CPRA & Other States):
Residents of California, Virginia, Colorado, Connecticut, Utah, and other US states with privacy statutes have the right to:
- Know / Access the categories and specific pieces of personal information collected, sold, or disclosed.
- Request Deletion of personal information.
- Correct inaccurate personal information.
- Opt Out of the sale or sharing of personal information for cross-context behavioral or targeted advertising.
- Non-Discrimination: We will never deny service, charge different prices, or provide different service levels for exercising privacy rights.

C. Canada (PIPEDA):
Canadian residents have the right to request access to and correction of their personal data, withdraw consent for marketing, and request details regarding cross-border data transfers.

D. Other International Territories:
Customers in all other regions worldwide may contact us at any time to request access, correction, or deletion of their personal data in accordance with applicable local laws.

To exercise any of your privacy rights, please email us at qoba.brand@outlook.com. We may verify your identity (via order details or email verification) prior to fulfilling your request.

10. CHILDREN'S PRIVACY

Our website and services are not directed to individuals under the age of 16 (or the legal age of majority in your jurisdiction). We do not knowingly collect personal data from minors. If a parent or guardian discovers that a minor has submitted personal data without consent, please contact us at qoba.brand@outlook.com so we can promptly delete the information.

11. THIRD-PARTY LINKS

Our website may contain links to external third-party websites or services. We are not responsible for the privacy policies, terms, or content of those external websites. We encourage you to review the privacy policies of any third-party websites you visit.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect operational modifications, changes to our global supplier relationships, or updates in legal requirements. Any revisions will be published on this page with an updated "Last updated" date. Continued use of our Services following the posting of changes constitutes acceptance of the revised policy.

13. CONTACT US

For questions, feedback, complaints, or to exercise any data privacy rights, please contact our support team:

Brand: PureSwishes
Email: qoba.brand@outlook.com